Dakari Dunning, elderly social engagement strategist, 22Squared
Diaz is recently marketed becoming representative imaginative director, guilty of new government and development of creative ideas. Torres in addition to recently made an advertising, so you’re able to older author, where she is responsible for concepting many of the agency’s tricks.
The pair assisted to spearhead DoorDash’s „Self-Like Bouquet“ promotion, that was caused by the perception that more than half the brand new birth service’s pages was single. The fresh new strategy encouraged people to order a great bouquet from flowers one included a your Flower dildo, promising and destigmatizing the very thought of „self-love“ towards the Romantic days celebration. The fresh new bouquet out of stock inside five weeks and you will earned the company over 749 billion media impressions. The fresh new venture acquired Huge Prix prizes within Cannes Lions and you may the latest WARC Honors.
They also led new imaginative techniques to own Corona’s „Unfilter Mexico“ promotion you to premiered when you look at the 2023 Academy Honors. Created by Mexican-created cinematographer Emmanual Lubezki, the brand new strategy highlighted the fresh unfair webpage from Mexico within the Movie industry, and just how video clips and you may reveals often use good „red filter“ to help you signify temperatures, danger, and exposure. Corona requested Movie industry directors in order to ban purple using their clips https://internationalwomen.net/sv/uzbekistan-kvinnor/ and you can reserve they to own beer alternatively. The fresh new post won 320 billion thoughts and you will 99% self-confident belief, the company told you.
Alex Dobson, approach movie director, The&Relationship
As method direct on&Partnership’s globally client Mars, Dobson manages method perform to possess numerous labels also M&Ms, Snickers, and you will Skittles.
He was plus responsible for development the strategy technique for the brand new rebrand out-of Sibling Ben’s to help you Ben’s Brand new. This new step included a few ads created as much as real families one obtained awards in the Effies therefore the Drum awards and you will drove an effective 229% upsurge in get purpose into the brand name, according to the&Partnership.
Dobson’s winning jobs to own Mars‘ in the world brands keeps incorporated operating conversion by the 33% with a great „dental care assortment“ venture for additional White Nicotine gum and you may Yards&M’s „Halloween it, like you imply they push,“ that the brand chose as the lead Halloween Television posts global. This year, Mars stretched their international extent into the&Relationship to deal with a heightened show of the imaginative stuff productivity.
Beyond Mars, Dobson is an option AI financial support from inside the company and developed a different professional-bono effort to simply help local communities incorporate AI in their sale services through in-people classes. He or she is together with a person in WPP’s Unite system, the LGBTQ+ comprehensive sale financial support center.
Dunning brings together his attraction to possess community which have a back ground from inside the paigns for brands such as for instance Southern African Tourist and you can Amazon Perfect Video.
Their work at Baskin-Robbins to help renew the brand and you can concrete it on the minds away from a good Gen Z audience and you can aided the new ice cream brand handbag half dozen Muse Clio Awards within a-year. Someplace else, toward Nathan’s Well-known Franks account, Dunning’s way to function partnerships with Joey Chestnut also to push brand new Hot dog Dining Competition talk has established millions of impressions and you may tens of thousands of the fresh new supporters into the brand name.
Dunning even offers centered social network procedure which can be put all over the entire department, and a revealing structure to prove the worth of social network efficiency. Next to his a couple of head accounts, Dunning plus aids most other brand strategists to help you translate its details towards the impactful social network executions.
Michelle Farhang, head off venture administration, Portal An excellent
Farhang was has just marketed so you’re able to manage every agency’s tactics and you will partnerships – including sets from brand strategy, content, clips creation, and you may partnerships having creators and you may superstars.
This woman is including looking for and also make public clips blogs to possess labels particularly Address, Bing, and you may Lenovo that address Gen Z and you will millennial viewers. To own Address, she directed a beneficial YouTube opportunity called „My Cart are Complete“ one advertised Black colored-owned labels offered during the Target. This new promotion is seen over 2 million times, considering Portal A.